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Ever feel like your company’s core values are just words on a wall? In this episode, Brady and Benji get real about how their team went from 22 forgettable core values to 7 that actually mean something.

It all started when no one on their leadership team could remember the values. Instead of ignoring the problem, they tore it all up and started over, leading to tough conversations, major self-reflection, and real change.

You’ll hear why values lose impact when there are too many, what it looks like to lead with honesty instead of ego, and how involving your team can totally shift your culture.

If you’re a leader, business owner, or just someone who cares about building a healthy team, this episode is packed with real talk and practical takeaways.